Why would you want high search rankings?
Search Engine rankings are a vital resource to help get targeted traffic to your website. When a user searches for a term on a search engine and finds your website, chances are, they are already looking for what you have to offer. This means less selling on your part. Below are some statistics about internet users.
- Australians spend more time online than watching TV, 13.7 hours versus 13.3 hours ^
- Four in five (80%) of Australian Internet users are now shopping online ^
- Australians search 102 times per searcher – which is the 2nd highest in the World ^^
- 90% of website traffic originates from the big 3 search engines, Google, Yahoo or MSN ^^
^ Nielsen Online: 10th Australian Internet and Technology Report, 2008
^^ ComScore, August 2008
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the practice of optimising a website to rank well in the search engines. Being at the top of the search engines can bring you immense amounts of very targeted traffic for free. However, it is often confusing on how to get there and there is also a lot of misinformation that can actually hurt you.
At Blackstone Publishing we focus on the things that matter for your ranking and never jeopardise your business with shady SEO. Ranking in most of the search engines comes down to three things.
- How relevant your site appears to the search engines
- How many sites think you are relevant to a keyword
- The authority of those sites that think you are relevant
So, to put it very basically, SEO can be boiled down to making your site relevant to a keyword, getting links from other sites, making sure those sites are trusted by the search engines.
We work on these three things to bring your site up in the search engines and bring you more targeted traffic.
This service goes hand in hand with a new website. If you are considering a new website design you should also consider how your visitors will find you. Check out the Ultimate Package for the whole package or click below to get a quote on our SEO services.